David Meerman Scott on The New Rules of Marketing and PR
His marketing and editorial experience includes positions with Acronym Media, The NPD Group and Sony Music Entertainment . The rest is history.and the present and the future. Marketers have many new...
View ArticleSEO Performance Marketing: Paid Search is Accountable So Why Not SEO?
His marketing and editorial experience includes positions with Acronym Media, The NPD Group and Sony Music Entertainment . Who's to blame for your company's marketing failures? And who gets credit for...
View ArticleSearch: Where to Next?
His marketing and editorial experience includes positions with Acronym Media, The NPD Group and Sony Music Entertainment . Put away your tarot cards. Hide all those ancient texts by Nostradamus. They...
View ArticleWhere Search and Social Media Collide: Real-Time Search and Twitter
His marketing and editorial experience includes positions with Acronym Media, The NPD Group and Sony Music Entertainment . Google has thrown its hat in the ring with Buzz. Multiple search engines are...
View ArticleBringing SEO In-House: The Pros and Cons
His marketing and editorial experience includes positions with Acronym Media, The NPD Group and Sony Music Entertainment . And they may not. There are many factors to consider, from company size and...
View ArticlePPC or SEO? The Ultimate Search Marketing Battle
His marketing and editorial experience includes positions with Acronym Media, The NPD Group and Sony Music Entertainment . The argument rages on. Is PPC or SEO more effective? Which is easier? Which is...
View ArticleSocial & the Marketing Mix
His marketing and editorial experience includes positions with Acronym Media, The NPD Group and Sony Music Entertainment . This much you know. One only has to be alive to know something massive is...
View ArticleGoogle Generates Highest Volume of Referral Traffic to Online Video Content
This includes content providers such as CBS, BBC, Universal Music Group, Sony Music Group, Warner Music Group, NBA, The Sundance Channel and many more. A new research report by Brightcove and TubeMogul...
View ArticleSearch Week in Review for Dec. 4, 2010
More Than Just Google TV At Stake For Sony - paidContent Though the majority of Yahoo's top searches were for entertainment and celebrities, the BP oil spill was the top search for 2010. Delays dog...
View ArticleWassup #SESLondon? 1 Cowboy CEO, 1 Ship Parrrty, 10 Solo Sessions & 50 Jaamit...
Music & Search Engine Marketing: Quality Score & The Volume Game with Paul Szymanski from Sony Music Entertainment . The music industry is frequently challenged by the machinations of the tech...
View ArticleSearch Week in Review for Feb. 12, 2011
Sony has gone to court to have Google give them access to information of viewers and the people who have commented on a private YouTube video that shows how to jailbreak their PS3. Sony Wants Google...
View Article10 Reasons Why You Can't Miss #SESNY
SES New York brings the answers you're looking for. Join us for 75+ sessions, featuring 120 speakers, dozens of express clinics, theatre presentations and networking opportunities.
View ArticleGoogle Music Store With Google+ Sharing 1 to 2 Weeks Away
The Google MP3 store is set to launch in one to two weeks. The music store will include a song-sharing service that's integrated with Google+. At the time of launch, Google is likely to have licenses...
View ArticleGoogle Launches Music Store, Artist Hub, and More
Google's "These Go to 11" press conference marked the official launch of the Google Music program for U.S. users, opened the door to Google's long-awaited MP3 store, and unveiled several new music...
View ArticleAverage Viewer Watched 23.2 Hours of Online Video Content in December
According to comScore, 182 million U.S. Internet users watched online video content in December 2011 for an average of 23.2 hours per viewer. The amount of time spent viewing videos has increased 58.9...
View ArticleSocial TV Grows Up: Communities and Advertisers Flock
Several applications have sprung up that tie real-world actions to online communities, and allow for an experience that goes beyond the TV screen and into the palm of viewers’ hands. Here are a few...
View ArticleYouTube Investment in VEVO Would Strengthen its Top Position in Online Video...
VEVO is both the number three video content property by unique viewers and the top YouTube Partner Channel by unique viewers. So, VEVO is both a YouTube competitor and a YouTube Partner – a classic...
View ArticleYouTube Creator Playbook Adds 5 Tailored Playbook Guides
YouTube recently added five tailored Playbook Guides – for education, media companies, music, nonprofits, and sports – to be used in conjunction with Version 3 of the Creator Playbook, which is the...
View ArticleGEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays
A new Unruly Media report finds a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on other days of the week. Also, online video ad shares...
View ArticleYouTube May Launch a Commercial-Free Music Subscription Service by End of Year
Reports are out that YouTube may be planning a music video subscription service that would allow users to access videos on demand without advertising interruption for $10. Some speculate there could be...
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